If you’re making an explainer video for your product or service, you’ll probably want to put some background music in it. Unfortunately, that means hiring composers and performers, buying licenses, and in many cases paying royalties, every time someone watches your video, and the music plays – even if muted.
There are of course cheap alternatives, like royalty free music providers and stock music sites, but what if you’re on a shoestring budget, and it’s about to snap? Music under Creative Commons licensing is free for commercial use, and more and more artists are releasing music under Creative Commons, to spread their work. There is a catch, however. If you use Creative Commons’ music in your video, you will need to give a visible attribution to the artists, during the video. In this article, we will look at some sites and resources that provide great music, freely usable in your explainer videos.
Free Background Music on Soundcloud
FBM is a channel dedicated to the promotion of independent artists, through the release of no copyright music. FBM has dozens of full-length tracks, which only require attribution, to use in your videos. New music is added all the time to FBM, so it’s a great place to get started. While you’re there, look around other channels on SoundCloud too, and you are likely to find a lot more music that you are allowed to use.
Free Music Archive
Not everything here is freely usable. However, Free Music Archive includes a curated section just for video use. FMA also has a powerful search engine, which lets you search by license. A perfunctory search of music under the Creative Commons’ attribution license returned more than two million songs, spanning every possible genre.
Almost free, Soundstripe has a fantastic library of thousands of songs with dozens added monthly. Soundstripe has highly advanced search filters, which will help you choose the best songs for your project. For $135 yearly you get unlimited access and licenses, making it ideal for small companies who plan on putting out many videos in a year.
Soundstripe gives you a royalty-free license for each song you download, meaning you don’t need to add attribution in your videos, allowing for a far more immersive viewing experience.
YouTube Audio Library
If your explainer video is only going to be on YouTube, you have access to the YouTube Audio Library. This includes thousands of songs free for use, as well as a list of music policies that shows which ‘professional songs’ can be used in your videos. Songs in the music Policies list include Uptown Funk, Gangnam Style, Eye of the Tiger, and Sweet Child o’ Mine, just to name a few!
Bensound is a France composer and musician who has about 73 pieces of royalty free music currently, with more added weekly. You can use all his music through creative commons, or purchase a license. The tracks are high quality and vibrant, and there are plenty of songs just for corporate use. What Bensound lacks in content, he makes up for in quality.