It is very hard to surf the internet and not run into a how to explainer video. These highly popular and useful short mini visual ads are everywhere you look. Many explainer videos come in the ‘how to’ form because of what they deliver. These are mostly seen on sites such as Vimeo and YouTube. Search engines love them and use them as a way to point users looking for answer to their queries. The fun and entertaining explainer videos show people countless of ways on how to do things. If you are looking for how to use a program, platform or website, there’s an explainer video for it. The same for those who want to learn how to design something or even bake some goods.
So what if you are one of those who wants to get in on the act of making a how to video? Perhaps you simply want to create one for your brand or site? The following covers the best way to make a how to video. Using this guide will show you just how easy how to make explainer videos can be.
Find Your Audience
The first thing you want to do is make sure that there is an audience for the how to explainer video you want to create. This will work very well in case you want to monetize from the videos. The same for those who want to drive people to their sites. Millions of users all over the world are earning a good chunk of money from their how to videos.
You can use various tools to show you which things people are looking for answers to. There are tons of searches that demonstrate the kinds of stuff people want an explanation for. Google has countless of searches and results in their analytics tools.
Select A Topic
Although there are endless things you can create a how to explainer video about, not all are recommended. Some topics cannot be covered by a video or may pose more problems than others. Try to select a topic that is both interesting and that people will find useful. A lot of how to bake or make something explainer videos have gone on to be shared by millions all over.
Consider Professional Help
It could be that you are very knowledgeable about whatever topic you want to make your audio visual ad about. If that is the case then you should not have a problem. However, if you are not, then you may need to consider speaking to an explainer video expert. This all depends on your budget, whether or not the explainer video is for your company or personal use and other things. Companies such as SquareShip can provide assistance since they are a top rated video production company in Orlando, Florida.
Write An Awesome Script
While most how to explainer videos may require some improvisational skills, you still need a great script. Rambling on during an explainer video or fumbling for words can alienated your audience. Many may hit the ‘next’ button and move on to another video. That is why coming up with a great script is essential. In fact, it is the most important part of your how to video. You want to answer the person’s question quickly and efficiently. And you want to offer them a solution.
Use A Great Title
A person can write an amazing story or make an awesome explainer video. But, if you don’t have great title to catch people’s attention, you will lose out. A vast majority of the most popular how to explainer videos on YouTube have reached millions of views. Part of that is because of the title as well as the content. The title is what will typically convince someone whether or not they will watch your video. This usually happens within the first few seconds of them seeing it.
Keep It Simple
Some of the best 3d animated explainer videos or best whiteboard explainer videos are really simple and to the point. Producing simple to follow instructions and using language that is not complicated is essential. Research has shown that most of the top rated explainer videos are typically short ones. The ones which last about 30 to 120 seconds tend to be more popular. However, the time may vary depending on the topic you choose to explain.
Choose Your Type
When it comes to how to explainer videos, there are several different types to choose from. You can either use animation, screencast or live action to create yours. Although these three types are the most popular, there are several others. You can even use a combination of them. In the end, you want to make sure you use photos, animations or video clips to deliver your message perfectly.
Create And Test
Once you are ready to launch or sign off on your how to explainer video, the next step is to create it and test it. You may want to try doing several things first to see which ones work out best or deliver the best results. Once you have your final cut, then you are ready to move on to the final phase.
Promote Your How To Explainer Video
Once you have your audio visual how to video ready to go, your last step is promoting it. You can use social media sites such as Facebook, Google + and Twitter to do so. Depending on your budget, you can spend some money to advertise it. Send it to some of your friends and family members to help you spread your awesome how to explainer video.